Your coaching transforms lives - your website should too.
Because your brand should feel as powerful, personal, and aligned as the work you do.
Strategic branding and websites for female life coaches who want to grow with clarity and confidence.
We help life coaches create online brands that feel aligned, look polished, and support the work theyโre here to do - so they can show up with confidence, attract the right clients, and focus on their coaching.
No more cringing when someone asks for your website.
If you're growing as a coach but your brand still feels half-formed or โin progress,โ you're not alone.
Your work is powerful, personal, and deeply impactful - and your online presence should reflect that.
We help female life coaches align their branding and website with the level theyโre actually working at, so they can show up with confidence and ease.
About
Your brand should feel like home - and speak directly to the clients youโre here to serve.
Iโm April, the digital designer and strategist behind Selwynโs by Design - a studio focused on helping female life coaches create beautiful, strategic brands and websites that reflect the depth of their work.
After working with purpose-led creatives, I saw how deeply life coaches needed design that wasnโt just beautiful - but aligned. Your work is nuanced, transformational, and often hard to explain. Thatโs where I come in: to help you show up with clarity, consistency and calm.
Thatโs why Iโve chosen to specialize in this space - because your brand isnโt just a logo, and your website isnโt just a pageโฆ.
Itโs how people feel when they meet your work online.
Whether youโre just getting started or levelling up, Iโm here to help you build a grounded and authentic online presence - so you can focus on the coaching, and let your website do the rest.
Not sure where to start with your brand? Letโs make it clear and intentional.
Your brand should speak with clarity and confidence - just like you do.
A cohesive brand identity is more than fonts and colours. Itโs your message, your energy, and your first impression.
For coaches, your brand must create connection, build trust, and help people feel your work before they even enquire.
If youโre stuck in Canva or guessing at what "looks right," Iโll help bring clarity and consistency to how you show up.
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RECLAIM YOUR TIME
You didnโt start your coaching business to fiddle with fonts
Weโll handle the strategy and visuals so you can focus on your clients - not your website.
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SHOW UP WITH CONFIDENCE
Your brand should reflect your growth.
Weโll design a presence that feels aligned and helps you stand tall in your space.
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CONNECT WITH YOUR DREAM CLIENTS
Youโre here to make a difference.
Letโs create a brand that attracts the kind of clients who need your exact voice, energy and impact.
Most Popular Package
Complete Branding & Website Design Experience
If you're ready to build a brand and website that truly reflect the coach youโve become - and support the growth youโre stepping into - this is for you.
This package is for coaches who want to bring it all together: branding that feels like you, messaging that connects, and a website that works behind the scenes to support your business.
You bring the vision. Weโll bring the strategy, design and calm.
Kind Words
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โApril is amazing to work with. Very personalized feedback and guidance was provided when I needed it.
Itโs nice to work with someone who has an ability to create a final project based on my vision.โ-Jennifer P, Michigan USA-
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โVery happy with Aprilโs work for us - helping to create our business logo. Great communication, availability and completed the job quickly.
Highly recommended and we will be inviting her to complete projects for us in the future.โ
-Skay R, Taupo New Zealand-
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โApril is fantastic to work with, she listened to what I wanted while also using her knowledge and experience to make suggestions.โ
-Belinda M, Melbourne Australia-
Past Projects
Take a look at some of our past projects, and the clients weโve loved working with!
Follow Our Journey!
