Your coaching transforms lives - your website should too.
Because your brand should feel as powerful, personal, and aligned as the work you do.
Strategic branding and websites for female life coaches who want to grow with clarity and confidence.
We help life coaches create online brands that feel aligned, look polished, and support the work they’re here to do - so they can show up with confidence, attract the right clients, and focus on their coaching.
No more cringing when someone asks for your website.
If you're growing as a coach but your brand still feels half-formed or “in progress,” you're not alone.
Your work is powerful, personal, and deeply impactful - and your online presence should reflect that.
We help female life coaches align their branding and website with the level they’re actually working at, so they can show up with confidence and ease.
About
Your brand should feel like home - and speak directly to the clients you’re here to serve.
I’m April, the digital designer and strategist behind Selwyn’s by Design - a studio focused on helping female life coaches create beautiful, strategic brands and websites that reflect the depth of their work.
After working with purpose-led creatives, I saw how deeply life coaches needed design that wasn’t just beautiful - but aligned. Your work is nuanced, transformational, and often hard to explain. That’s where I come in: to help you show up with clarity, consistency and calm.
That’s why I’ve chosen to specialize in this space - because your brand isn’t just a logo, and your website isn’t just a page….
It’s how people feel when they meet your work online.
Whether you’re just getting started or levelling up, I’m here to help you build a grounded and authentic online presence - so you can focus on the coaching, and let your website do the rest.
Not sure where to start with your brand? Let’s make it clear and intentional.
Your brand should speak with clarity and confidence - just like you do.
A cohesive brand identity is more than fonts and colours. It’s your message, your energy, and your first impression.
For coaches, your brand must create connection, build trust, and help people feel your work before they even enquire.
If you’re stuck in Canva or guessing at what "looks right," I’ll help bring clarity and consistency to how you show up.
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RECLAIM YOUR TIME
You didn’t start your coaching business to fiddle with fonts
We’ll handle the strategy and visuals so you can focus on your clients - not your website.
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SHOW UP WITH CONFIDENCE
Your brand should reflect your growth.
We’ll design a presence that feels aligned and helps you stand tall in your space.
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CONNECT WITH YOUR DREAM CLIENTS
You’re here to make a difference.
Let’s create a brand that attracts the kind of clients who need your exact voice, energy and impact.
Most Popular Package
Complete Branding & Website Design Experience
If you're ready to build a brand and website that truly reflect the coach you’ve become - and support the growth you’re stepping into - this is for you.
This package is for coaches who want to bring it all together: branding that feels like you, messaging that connects, and a website that works behind the scenes to support your business.
You bring the vision. We’ll bring the strategy, design and calm.
Kind Words
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“April is amazing to work with. Very personalized feedback and guidance was provided when I needed it.
It’s nice to work with someone who has an ability to create a final project based on my vision.”-Jennifer P, Michigan USA-
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“Very happy with April’s work for us - helping to create our business logo. Great communication, availability and completed the job quickly.
Highly recommended and we will be inviting her to complete projects for us in the future.”
-Skay R, Taupo New Zealand-
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“April is fantastic to work with, she listened to what I wanted while also using her knowledge and experience to make suggestions.”
-Belinda M, Melbourne Australia-
Past Projects
Take a look at some of our past projects, and the clients we’ve loved working with!
Follow Our Journey!
